Category: Church Marketing
The Path to Covid Proofing your Ministry

I want to share a simple thing with you. A couple of months ago, we started a campaign called COVID proof your ministry, and to facilitate that process and get people to engaged in the topic, I wrote a book on the same topic where we discuss the challenges for ministries because of Covid.

The 3 basic challenges we saw was:

  • Ministries got disconnected from their community. At first ministries didn’t know what to do. Those who didn’t already LiveStream SCRAMBLED to get online. But even with that we have realized that live-streaming is not enough. The reason we got disconnected is because we didn’t check in and lost trust with our communities because they thought we didn’t care. Why are we estranged from our community? Well, in the community’s eyes, they were hurting. It was difficult for them. And where was the ministry that I belonged to that I, even if I attended only once a month?

And where were you when I was hurting? Where were you when things were different? So that’s one of the reasons that there wasn’t a connection. Let’s be honest. The church was hurting as well. And at the beginning of the pandemic, churches were hurting, ministries were hurting. It was just difficult. Trust has been broken. So yeah, we need to fix that.

With attendance being low, finances has dissipated (Check our my article where I give you 10 income streams for your ministry).

  • The second thing is ministries need to connect to new people, build a new audience, because we believe ‘when you’re not growing, you’re dying’. We constantly need to reach new people. That’s also the progressiveness that the violent force of the kingdom needs.
  • And then lastly, there was another thing that we found  is that ministries needed to grow.

In this post I’m going to share with you the path to follow where media and technology starts working together.

As you can see in the picture of  the map , above, I don’t think I have to explain the concept that a ministry is on a path taking it to where it’s going. Onwards toward it’s calling and its purpose. Faith works like that, we obey God’s directions and go where God sends us.

Often we only see this scribble on the map… and that’s how we walk the route. It’s not always a straight path. If we look at the history of the Israelite’s, we’ll notice they did something similar.

I’m going to share with you out of the context of our four pillars to a successful ministry media platform framework. Below you can find the framework:

  • Content – Needs to be created, broadcasted and distributed.
  • Consistency –This results in trust.
  • Community – Naturally evolves from the above.
  • Collaboration – Helps you 1 0X  your efforts.

Drawing people to your ministry.

This is the first ‘step’ in this path. How does this happen, Ivan? Well, it happens through the content that goes up. It doesn’t matter what the content is. Usually the content that you share is going to be closely connected to your calling. It is going to be your message. It is why you exist as a person and why your ministry exists.

Then we can go and do a lot of exercises around that and ask questions.

Who’s my message for, uh, what do I need to share with them? When do I need to share with them? So there’s a lot of factors involved in the content and how it comes across and what. But the content going out is going to draw people. Why? Because you’re going to focus on this one key. There’s a scripture that says ‘When I am lifted up, I will draw all men onto me’. And that is the key is when we have Christ centered ministries. When we have ministries that are focused on the message of the cross, that’s when you’ll draw people, it’s going to be curiosity is going to be calling and it’s going to be.

It’s not because of us. Let’s be honest. It’s not because we are great or we are. Paul very clearly speaks about that and says it’s not because of elegance of words, but it causes the simplicity of the message. As we do that, content goes out and the key is consistency. That’s the second bullet.

So it’s going to be content going out consistently out of my well where overflowing comes. And that’s what I’m going to be sharing: consistent content being shared and with that we draw people to our platform, our ministry, et cetera.

Getting People Connected.

The second one is connection. As I shared previously, because of the consistent content going out, you’re naturally going to find a community develop. Now it’s your responsibility to connect them.

‘Ivin, how do I connect them?’

Well, that’s the key in your messaging, as you know your audience best. Grow, and you’ll have more attention. You’re going have to find a way to connect them. Now, there’s lots of ways that you can do that. This is where technology comes in. You’re going to have to probably use a SMS service. If you’re in the us or Canada, there’s a tool called Text-in-Church that you can use, and they’ve got an auto responder process that you can set up beforehand and people can literally just SMS.

Yes, South  Africa, you’re going to use SMS services. There’s lots of them where people SMS straight to a number and automatically get a message with a perhaps link that they can click on.  Even considering the Popi Act and  GDPR, they can fill in the information.

If your live stream, you can mention tne numberto text to and if this call to action is not there, your content means nothing. You have to find a way to connect with your online and livestreama udience. Other options are to send them to your website or to fill in a connection card. Other ways are to invite to join your Facebook group, share the link to your WhatsApp group. The more engaged you are and the more information you have, the better.

I think the best tool to use is planning center.With their database management system called people, they also have a group function, and here, you can go and create a form. So people populates the form with whatever information you need. And then you can generate an automatic process according to your needs.

Serve the Community

 So, now you have their data and you can see the people in the group, then  you can get people connected  to events in the group and set up automated messaging for events. They could receive reminders and even the links if the meetings were in a Zoom room etc.It could also be a broadcast or live video. The key objective if to get people connected and  to serve them.

 I need to find out what to serve them with, what are they struggling with and I give it to them. And that is where the community comes in, but also the collaboration. So often your community needs something that you don’t necessarily have to give. That’s why you bring in a collaboration partner and they can serve your community with you.

That’s why we have guest speakers and we bring in other ministries, maybe there’s a minister, you need an evangelism event and you bring in an expert that does that and they help you achieve your goals. What happenes when you serve your community?


People are going to be transformed by the above activities and that is the key. What happens if I am transformed? From my experience, when I was transformed, my natural response was that I wanted to serve.

I started creating disciples, a program where you develop others and your community naturally grows. Drawing others by creating content, being involved in the community, serving, etc. That is how it works.
So the framework is content consistency, community collaboration, that the path is draw people. The cross is used as a method to draw people, using technology to connect with those people, get people together as a community and serve them. By giving them what they want, then transformation and impact happens.

I believe that if ministries implement this, they really have ministries that grow and that they are transferred.

 What are your thoughts on what I shared in this post? What is your biggest takeaway? Share in the comments below.


7 Ways to reach your Ministry/Coaching Audience w/ No Budget!

 In a brand new series I want to share some great tips and things that are going to help you manage your business, your ministry, and especially those with coaching business.

Today, I’m going to share with you seven things that you can do to reach your intended audience without a budget. I’m going to s hare proven strategies for reaching your intended audience. This information is for coaches and any level of ministry, be it  local,  international or personal. However,  everything I’m going to share here is going to be in the context of ministry.

Facebook (live) broadcasts.

The first one is going live with your computer,  a way that you can reach a larger, bigger audience. To record the video for this post, I used a tool called stream yard. Yes, I did invest in some tools, but you don’t have to.

This is a method that you can use to reach your intended audience with no budget at all. Here’s what I do use that  you may want to get set up:

First you need a fairly decent HD camera, most of the time a good laptop on-board; The second thing is decent lighting (in my  video I’ve used just a little ring light. a decent mic. In most cases, if you have a webcam, It’s going to provide you with proper light.

The first way that you can reach more people are doing it through  broadcast. Now as a ministry, you’re going to share from your heart.

I had a desire to start a segment called Ministry Media Mornings and in mornings, what is the objective? I want to help as many ministries as possible. Impact people’s lives. That’s the objective.

What are the tools that you can use? You could use your phone, but by going direct you’re just going to stream one way. With this video I streamed to four places: a Facebook group, a Facebook page, my YouTube channel and my personal profile.

What is the basis of this message? There are no more excuses for you not to reach who you feel called to. That barrier is gone, and it’s been gone for years. So we have no more excuses not to reach people anymore.


I’m going to show you an example here of how we achieve that. How can I reach my intended audience as a coach or a minister with no budget, right? I have a a client that is a preachers coach. And what we did is, using SoundCloud as a distribution channel for podcasts. And there’s a couple reasons why I like this: when using mobile, I can literally record if I have decent sound capture on my phone or iPad. If not I can Input a lapel mic and record my podcast. I can record audio on my phone and it uploads straight to SoundCloud.

You can download a sound capturing app on your phone, and it’s going to enhance the audio quality, which is scrapped. What I like about this is that everybody that follows me on SoundCloud will get an immediate notification when I upload it. I call the Instant Audience strategy. Obviously we dabble in online radio.

We created exclusive content for the subscribers of the podcast, providing extra value for them and that’s gone up every Wednesday. The results were phenomenal as we for  between 400 – 600 listens on everyone.

 So what more can I do with this Ivan? You can take this audio, download it, and import it to a tool like this Descript and viola! Now you have text (I’ve done it here in this post) and then post it on my website as a blog article.


Webinars also doesn’t have to cost you a lot of money, if any. The video in this post is essentially a webinar. A live broadcast if you will. You can essentially have a webinar where share your heart with people. It’s a phenomenal way to reach people. In the example, on the spur of the moment, we went on the Monday and decided to do a webinar on Tuesday.

We took some of his content and we shared it. A  you can see, we saw 16,000 views and 42 comments. For a ministry that’s more than enough impact.


I started my ministry with a newsletter. I created a pseudonym called  Tony2Cents where  I commented on the news with a Christian perspective. What I did the very first  time was craft an email with all text and I mailed it to people who I had the emails of.

This newsletter eventually became a blog that was published on a popular local platform. Eventually I created my own blog, which is s another medium which also doesn’t have to cost you a lot, if at all.

In the example, we see an email newsletter that got started because of lockdown called ‘Faith for today’. Here, in their 264 th one, there is a small intro, a scripture, an encouragement and a confession. You could simply run it just from your email account, or you could try a third party for A 30 day trial.

It could cost you $19 or you could run it through a free service like MailChimp where they give you 2000 emails that you can send to for free. There’s a lot of options, and no more barriers for you to reach a lot of people. Obviously, the best way to do this with the poppy act and the GDRP is that you ask for people’s permission to send them emails.


In the example I shared one of my videos, and this is again just a broadcast. This was a response to someone that asked me how they can publicize their event.You proceed and just go and you share valuable content.

You don’t have to get a camera crew to do this, you could literally sit at your desk and record like I did in the video above.

Quote Card.

It’s simply a photo with a message in the area. ‘If you pay attention to your online community, you will keep and grow them. Simple advice. And so that’s what we did.It’s a powerful way for you to reach a lot of people. They often have hundreds of shares on their cards like this and getting hundreds of comments, which is phenomenal. This is a great way to reach more people.

Book Publishing.

I wanna share a story with you to encourage you. You can reach people without a budget through publishing a book. I used a method where it took me three days of compiling and writing. I literally printed it at home with an office printer. I printed all the pages, had the cover designed and printed and then had to pay for binding. In the end, that book cost me 30 bucks to print. That’s another way that I reached people with my message and it’s a powerful way for you to do it.

I appreciate you reading this article and if you found it valuable, I want to ask subscribe to our YouTube channel, like our Facebook page and follow me  on Please  feel free to ask any question or share your thoughts with me below in the comments; I answer every one.