Category: Covid-19
The Path to Covid Proofing your Ministry

I want to share a simple thing with you. A couple of months ago, we started a campaign called COVID proof your ministry, and to facilitate that process and get people to engaged in the topic, I wrote a book on the same topic where we discuss the challenges for ministries because of Covid.

The 3 basic challenges we saw was:

  • Ministries got disconnected from their community. At first ministries didn’t know what to do. Those who didn’t already LiveStream SCRAMBLED to get online. But even with that we have realized that live-streaming is not enough. The reason we got disconnected is because we didn’t check in and lost trust with our communities because they thought we didn’t care. Why are we estranged from our community? Well, in the community’s eyes, they were hurting. It was difficult for them. And where was the ministry that I belonged to that I, even if I attended only once a month?

And where were you when I was hurting? Where were you when things were different? So that’s one of the reasons that there wasn’t a connection. Let’s be honest. The church was hurting as well. And at the beginning of the pandemic, churches were hurting, ministries were hurting. It was just difficult. Trust has been broken. So yeah, we need to fix that.

With attendance being low, finances has dissipated (Check our my article where I give you 10 income streams for your ministry).

  • The second thing is ministries need to connect to new people, build a new audience, because we believe ‘when you’re not growing, you’re dying’. We constantly need to reach new people. That’s also the progressiveness that the violent force of the kingdom needs.
  • And then lastly, there was another thing that we found  is that ministries needed to grow.

In this post I’m going to share with you the path to follow where media and technology starts working together.

As you can see in the picture of  the map , above, I don’t think I have to explain the concept that a ministry is on a path taking it to where it’s going. Onwards toward it’s calling and its purpose. Faith works like that, we obey God’s directions and go where God sends us.

Often we only see this scribble on the map… and that’s how we walk the route. It’s not always a straight path. If we look at the history of the Israelite’s, we’ll notice they did something similar.

I’m going to share with you out of the context of our four pillars to a successful ministry media platform framework. Below you can find the framework:

  • Content – Needs to be created, broadcasted and distributed.
  • Consistency –This results in trust.
  • Community – Naturally evolves from the above.
  • Collaboration – Helps you 1 0X  your efforts.

Drawing people to your ministry.

This is the first ‘step’ in this path. How does this happen, Ivan? Well, it happens through the content that goes up. It doesn’t matter what the content is. Usually the content that you share is going to be closely connected to your calling. It is going to be your message. It is why you exist as a person and why your ministry exists.

Then we can go and do a lot of exercises around that and ask questions.

Who’s my message for, uh, what do I need to share with them? When do I need to share with them? So there’s a lot of factors involved in the content and how it comes across and what. But the content going out is going to draw people. Why? Because you’re going to focus on this one key. There’s a scripture that says ‘When I am lifted up, I will draw all men onto me’. And that is the key is when we have Christ centered ministries. When we have ministries that are focused on the message of the cross, that’s when you’ll draw people, it’s going to be curiosity is going to be calling and it’s going to be.

It’s not because of us. Let’s be honest. It’s not because we are great or we are. Paul very clearly speaks about that and says it’s not because of elegance of words, but it causes the simplicity of the message. As we do that, content goes out and the key is consistency. That’s the second bullet.

So it’s going to be content going out consistently out of my well where overflowing comes. And that’s what I’m going to be sharing: consistent content being shared and with that we draw people to our platform, our ministry, et cetera.

Getting People Connected.

The second one is connection. As I shared previously, because of the consistent content going out, you’re naturally going to find a community develop. Now it’s your responsibility to connect them.

‘Ivin, how do I connect them?’

Well, that’s the key in your messaging, as you know your audience best. Grow, and you’ll have more attention. You’re going have to find a way to connect them. Now, there’s lots of ways that you can do that. This is where technology comes in. You’re going to have to probably use a SMS service. If you’re in the us or Canada, there’s a tool called Text-in-Church that you can use, and they’ve got an auto responder process that you can set up beforehand and people can literally just SMS.

Yes, South  Africa, you’re going to use SMS services. There’s lots of them where people SMS straight to a number and automatically get a message with a perhaps link that they can click on.  Even considering the Popi Act and  GDPR, they can fill in the information.

If your live stream, you can mention tne numberto text to and if this call to action is not there, your content means nothing. You have to find a way to connect with your online and livestreama udience. Other options are to send them to your website or to fill in a connection card. Other ways are to invite to join your Facebook group, share the link to your WhatsApp group. The more engaged you are and the more information you have, the better.

I think the best tool to use is planning center.With their database management system called people, they also have a group function, and here, you can go and create a form. So people populates the form with whatever information you need. And then you can generate an automatic process according to your needs.

Serve the Community

 So, now you have their data and you can see the people in the group, then  you can get people connected  to events in the group and set up automated messaging for events. They could receive reminders and even the links if the meetings were in a Zoom room etc.It could also be a broadcast or live video. The key objective if to get people connected and  to serve them.

 I need to find out what to serve them with, what are they struggling with and I give it to them. And that is where the community comes in, but also the collaboration. So often your community needs something that you don’t necessarily have to give. That’s why you bring in a collaboration partner and they can serve your community with you.

That’s why we have guest speakers and we bring in other ministries, maybe there’s a minister, you need an evangelism event and you bring in an expert that does that and they help you achieve your goals. What happenes when you serve your community?


People are going to be transformed by the above activities and that is the key. What happens if I am transformed? From my experience, when I was transformed, my natural response was that I wanted to serve.

I started creating disciples, a program where you develop others and your community naturally grows. Drawing others by creating content, being involved in the community, serving, etc. That is how it works.
So the framework is content consistency, community collaboration, that the path is draw people. The cross is used as a method to draw people, using technology to connect with those people, get people together as a community and serve them. By giving them what they want, then transformation and impact happens.

I believe that if ministries implement this, they really have ministries that grow and that they are transferred.

 What are your thoughts on what I shared in this post? What is your biggest takeaway? Share in the comments below.


10 Ways to Increase your Ministry’s Income During the Pandemic

Early in 2020 when Covid hit and the world shut down, so did the Church. Ministries that were forward thinking all over the world started scrambling to livestream their services, but later we realized it was not going to be enough. When I wrote a report on Covid Proofing your Ministry , I recalled a report that small ministries had a 75% decline in their income. This has/has a knock on effect on many things and people.

In this blog post I want to give you incredible value by sharing some income ideas for your ministry. They are all ways how you can increase your income through your ministry activities without losing focus on the ministry.

I’ve seen Zapper been used by some ministries with great effect and it has become apparent that ministries trust the platform. If there’s one thing that is important for us to do in this disconnected and socially distanced world, it’s that we have to make it easier for your congregation/audience to give.

Find below a video communicating how it helps  through a business lens.

Sign up for Zapper here

Snapcan Donate

Because Ministry Media Mastery is a South Africa ministry and we started serving South African ministries first, I thought it prudent to share Snapscan as a resource to South African ministries to collect donations.

From their website:

‘In 2013, SnapScan launched one of the first mobile payment apps in South Africa. By combining our ingenuity with Standard Bank’s impressive financial infrastructure and expertise, SnapScan has been changing the way South Africans pay and get paid – one snap at a time.’

Let’s have a look at the donation functionality in their app.

Sign up for Snapscan here.

Paypal Donate

I have been with Paypal for over a decade and set up an account with them immediately. The reason I did that was because I anticipated Paypal becoming a globally trusted and used payment platform, even more to what it is today.

If you’re considering using paypal as a payment gateway to grow your ministry income, you’ll have to ensure you have a FNB savings account for you to withdraw your donations into to access the money and make payments in offline stores etc.

Payfast Donate.

Many of the ministries I have worked with use Payfast as a payment gateway option for donations/offerings.

From Payfast:

We recognise the important work that you are doing running your charity or NPO. We will help you spread awareness about your cause and enable you to receive online donations instantly and securely via one of our 7 supported payment methods.

My personal experience with Payfast in trying to get it set up for ministries is that we had a little difficulty to get support when setting it up. I do know, however that Cornerstone Church is using Snapscan as a tool.

Sign up for Snapcan here.


I don’t have any personal experience with Tithely, but know it is a widely used and recommended resource. From their website: helps you increase giving and engagement with tools built for churches and ministries.

A giving platform built for churches like yours. Our tools enable your church to give securely from anywhere, at any time.

Some of the features that you will find interesting and valuable are:

  • There are 6 ways to give
  • Daily deposits
  • In-depth reports
  • Cash/Check Recording
  • Auto-recurring giving
  • Cover the fees
  • Text giving
  • Quick giving

Sign up for Tithely here.


As a seqway, I want move into events, because it’s something I’ve mentioned in the first video above.

From Churchfuel:

Hosting events can be a great way to bring in new people from your community, disciple attendees, and to serve those in need. From marriage retreats to Christmas services, events provide an excellent opportunity to attract people to your church and bring them to Christ.

And having shared that (being in this online space we are today 26 February 2021), Hosting events  using the momentum of your audience could be an income stream for you. And because this advice is  poitioned as being for online events, ther benefits of  this are:

    • Where event hiring and management, speaker fees and travel was very expensive, your costs are now very low.
    • Because costs are low, you can charge a lower fee and get more people through the virtual door.
    • If you set it up properly, you can have a targeted audience you can communicate to and bring into your culture.
    • You can plan, execute and manage events faster.
    • Travel barriers being removed, you can mow reach a global audience.
    • There are increased networking opportunities.
    • Because you can bring more people on board, you are increasing the learning opportunities and in turn value to attendees.

Below, I want to share some platforms that have proven successful as an even ticketing platform that you can use. This is going to be a success if you  understand Collaboration as a pillar to be successful  asa ministry, especially using media, but collaboration is a many layered strategy that can also be applied to events anf hosting them. For reference for this, watch my webinar speaking about collaboration.

Let’s look at some event managing and ticketing platforms you can use:


Quicket is a great online ticketing platform serving the South African Community that has been been used and trusted by many South African organizations (including ministries) to  create successful events. From Quicket:

Whether you’re a first time event organiser or you’ve been in the game for years; whether you’re selling less than 10 tickets or more than 10,000 tickets, Quicket is designed to help you make great events happen.

Sign up to Quicket here.


Having been in the online space for almost 2 decades, I can say that Eventbrite has been around for a long time. I remember when they just came up as a platform hosting a lot of blogging and affiliate events.

Their corporate missions is to bring the world closer together through live experiences. They have resources to help you sell more tickets and also learn about what’s going on in the event industry.

Sign up for EventBrite here.

Book Publishing

I have been self publishing books since 2007 and in 2012 won an award for ‘The Best Self Publishing Blog’. I had an incredible time with  the process of publishing all  4 of the books and can attest to it being easy(er), fun and much more profitable than traditional publishing. Find below an explanation of how it works.

I also want to also share a great opportunity to re-purpose and develop more business opportunity from a book once you have written one. The process to develop more business opportunities is as follows:

  • Develop a workbook
  • Launch a course
  • Develop a workshop
  • Host a retreat

Monetize your Youtube Channel

I’ll be very careful here and say I don’t have a ton of experience with this, but  if you are creating content on your Youtube channel, do it consistently and its doing well, then you have an opportunity to monetize your audience in various ways.

Let me quickly share some ideas for content that will help you build a following that will pay you for your value, even if it’s down the line:

  • Providing value from your knowledge and experience.
    Showcase your worship team and their music (video embedded below)
  • Brand deals: Your ministry may influecne  culture very well and have a big audience. If it’s an ethical brand and it fits your culture and brand, then it could be possible.
  • Affiliate income: I know a few para-ministries doing this. They do videos that are helpful to their audience and share resources to solve problems and earn affiliate income from it.


So, all is not lost. It is possible for  your ministry to survive and THRIVE during the Pandemic. And I believe ‘making tents’ is a 100% Scriptural practice.

‘…and because he was a tentmaker as they were, he stayed and worked with them‘. ~ Acts 18:3

‘… nor did we eat anyone’s food without paying for it. On the contrary, we worked night and day, laboring and toiling so that we would not be a burden to any of you.’ ~ 2 Thessalonians 3:18

I hope you found these resources valuable. If you did, please click the share button on the left side of your screen and tell your associates about it.

I would also appreciate any feedback in the comments. Please share what income streams help  you in your ministry/