Category: Finances
7 Ways to reach your Ministry/Coaching Audience w/ No Budget!

 In a brand new series I want to share some great tips and things that are going to help you manage your business, your ministry, and especially those with coaching business.

Today, I’m going to share with you seven things that you can do to reach your intended audience without a budget. I’m going to s hare proven strategies for reaching your intended audience. This information is for coaches and any level of ministry, be it  local,  international or personal. However,  everything I’m going to share here is going to be in the context of ministry.

Facebook (live) broadcasts.

The first one is going live with your computer,  a way that you can reach a larger, bigger audience. To record the video for this post, I used a tool called stream yard. Yes, I did invest in some tools, but you don’t have to.

This is a method that you can use to reach your intended audience with no budget at all. Here’s what I do use that  you may want to get set up:

First you need a fairly decent HD camera, most of the time a good laptop on-board; The second thing is decent lighting (in my  video I’ve used just a little ring light. a decent mic. In most cases, if you have a webcam, It’s going to provide you with proper light.

The first way that you can reach more people are doing it through  broadcast. Now as a ministry, you’re going to share from your heart.

I had a desire to start a segment called Ministry Media Mornings and in mornings, what is the objective? I want to help as many ministries as possible. Impact people’s lives. That’s the objective.

What are the tools that you can use? You could use your phone, but by going direct you’re just going to stream one way. With this video I streamed to four places: a Facebook group, a Facebook page, my YouTube channel and my personal profile.

What is the basis of this message? There are no more excuses for you not to reach who you feel called to. That barrier is gone, and it’s been gone for years. So we have no more excuses not to reach people anymore.


I’m going to show you an example here of how we achieve that. How can I reach my intended audience as a coach or a minister with no budget, right? I have a a client that is a preachers coach. And what we did is, using SoundCloud as a distribution channel for podcasts. And there’s a couple reasons why I like this: when using mobile, I can literally record if I have decent sound capture on my phone or iPad. If not I can Input a lapel mic and record my podcast. I can record audio on my phone and it uploads straight to SoundCloud.

You can download a sound capturing app on your phone, and it’s going to enhance the audio quality, which is scrapped. What I like about this is that everybody that follows me on SoundCloud will get an immediate notification when I upload it. I call the Instant Audience strategy. Obviously we dabble in online radio.

We created exclusive content for the subscribers of the podcast, providing extra value for them and that’s gone up every Wednesday. The results were phenomenal as we for  between 400 – 600 listens on everyone.

 So what more can I do with this Ivan? You can take this audio, download it, and import it to a tool like this Descript and viola! Now you have text (I’ve done it here in this post) and then post it on my website as a blog article.


Webinars also doesn’t have to cost you a lot of money, if any. The video in this post is essentially a webinar. A live broadcast if you will. You can essentially have a webinar where share your heart with people. It’s a phenomenal way to reach people. In the example, on the spur of the moment, we went on the Monday and decided to do a webinar on Tuesday.

We took some of his content and we shared it. A  you can see, we saw 16,000 views and 42 comments. For a ministry that’s more than enough impact.


I started my ministry with a newsletter. I created a pseudonym called  Tony2Cents where  I commented on the news with a Christian perspective. What I did the very first  time was craft an email with all text and I mailed it to people who I had the emails of.

This newsletter eventually became a blog that was published on a popular local platform. Eventually I created my own blog, which is s another medium which also doesn’t have to cost you a lot, if at all.

In the example, we see an email newsletter that got started because of lockdown called ‘Faith for today’. Here, in their 264 th one, there is a small intro, a scripture, an encouragement and a confession. You could simply run it just from your email account, or you could try a third party for A 30 day trial.

It could cost you $19 or you could run it through a free service like MailChimp where they give you 2000 emails that you can send to for free. There’s a lot of options, and no more barriers for you to reach a lot of people. Obviously, the best way to do this with the poppy act and the GDRP is that you ask for people’s permission to send them emails.


In the example I shared one of my videos, and this is again just a broadcast. This was a response to someone that asked me how they can publicize their event.You proceed and just go and you share valuable content.

You don’t have to get a camera crew to do this, you could literally sit at your desk and record like I did in the video above.

Quote Card.

It’s simply a photo with a message in the area. ‘If you pay attention to your online community, you will keep and grow them. Simple advice. And so that’s what we did.It’s a powerful way for you to reach a lot of people. They often have hundreds of shares on their cards like this and getting hundreds of comments, which is phenomenal. This is a great way to reach more people.

Book Publishing.

I wanna share a story with you to encourage you. You can reach people without a budget through publishing a book. I used a method where it took me three days of compiling and writing. I literally printed it at home with an office printer. I printed all the pages, had the cover designed and printed and then had to pay for binding. In the end, that book cost me 30 bucks to print. That’s another way that I reached people with my message and it’s a powerful way for you to do it.

I appreciate you reading this article and if you found it valuable, I want to ask subscribe to our YouTube channel, like our Facebook page and follow me  on Please  feel free to ask any question or share your thoughts with me below in the comments; I answer every one.

10 Ways to Increase your Ministry’s Income During the Pandemic


Early in 2020 when Covid hit and the world shut down, so did the Church. Ministries that were forward thinking all over the world started scrambling to livestream their services, but later we realized it was not going to be enough. When I wrote a report on Covid Proofing your Ministry , I recalled a report that small ministries had a 75% decline in their income. This has/has a knock on effect on many things and people.

In this blog post I want to give you incredible value by sharing some income ideas for your ministry. They are all ways how you can increase your income through your ministry activities without losing focus on the ministry.

I’ve seen Zapper been used by some ministries with great effect and it has become apparent that ministries trust the platform. If there’s one thing that is important for us to do in this disconnected and socially distanced world, it’s that we have to make it easier for your congregation/audience to give.

Find below a video communicating how it helps  through a business lens.

Sign up for Zapper here

Snapcan Donate

Because Ministry Media Mastery is a South Africa ministry and we started serving South African ministries first, I thought it prudent to share Snapscan as a resource to South African ministries to collect donations.

From their website:

‘In 2013, SnapScan launched one of the first mobile payment apps in South Africa. By combining our ingenuity with Standard Bank’s impressive financial infrastructure and expertise, SnapScan has been changing the way South Africans pay and get paid – one snap at a time.’

Let’s have a look at the donation functionality in their app.

Sign up for Snapscan here.

Paypal Donate

I have been with Paypal for over a decade and set up an account with them immediately. The reason I did that was because I anticipated Paypal becoming a globally trusted and used payment platform, even more to what it is today.

If you’re considering using paypal as a payment gateway to grow your ministry income, you’ll have to ensure you have a FNB savings account for you to withdraw your donations into to access the money and make payments in offline stores etc.

Payfast Donate.

Many of the ministries I have worked with use Payfast as a payment gateway option for donations/offerings.

From Payfast:

We recognise the important work that you are doing running your charity or NPO. We will help you spread awareness about your cause and enable you to receive online donations instantly and securely via one of our 7 supported payment methods.

My personal experience with Payfast in trying to get it set up for ministries is that we had a little difficulty to get support when setting it up. I do know, however that Cornerstone Church is using Snapscan as a tool.

Sign up for Snapcan here.


I don’t have any personal experience with Tithely, but know it is a widely used and recommended resource. From their website: helps you increase giving and engagement with tools built for churches and ministries.

A giving platform built for churches like yours. Our tools enable your church to give securely from anywhere, at any time.

Some of the features that you will find interesting and valuable are:

  • There are 6 ways to give
  • Daily deposits
  • In-depth reports
  • Cash/Check Recording
  • Auto-recurring giving
  • Cover the fees
  • Text giving
  • Quick giving

Sign up for Tithely here.


As a seqway, I want move into events, because it’s something I’ve mentioned in the first video above.

From Churchfuel:

Hosting events can be a great way to bring in new people from your community, disciple attendees, and to serve those in need. From marriage retreats to Christmas services, events provide an excellent opportunity to attract people to your church and bring them to Christ.

And having shared that (being in this online space we are today 26 February 2021), Hosting events  using the momentum of your audience could be an income stream for you. And because this advice is  poitioned as being for online events, ther benefits of  this are:

    • Where event hiring and management, speaker fees and travel was very expensive, your costs are now very low.
    • Because costs are low, you can charge a lower fee and get more people through the virtual door.
    • If you set it up properly, you can have a targeted audience you can communicate to and bring into your culture.
    • You can plan, execute and manage events faster.
    • Travel barriers being removed, you can mow reach a global audience.
    • There are increased networking opportunities.
    • Because you can bring more people on board, you are increasing the learning opportunities and in turn value to attendees.

Below, I want to share some platforms that have proven successful as an even ticketing platform that you can use. This is going to be a success if you  understand Collaboration as a pillar to be successful  asa ministry, especially using media, but collaboration is a many layered strategy that can also be applied to events anf hosting them. For reference for this, watch my webinar speaking about collaboration.

Let’s look at some event managing and ticketing platforms you can use:


Quicket is a great online ticketing platform serving the South African Community that has been been used and trusted by many South African organizations (including ministries) to  create successful events. From Quicket:

Whether you’re a first time event organiser or you’ve been in the game for years; whether you’re selling less than 10 tickets or more than 10,000 tickets, Quicket is designed to help you make great events happen.

Sign up to Quicket here.


Having been in the online space for almost 2 decades, I can say that Eventbrite has been around for a long time. I remember when they just came up as a platform hosting a lot of blogging and affiliate events.

Their corporate missions is to bring the world closer together through live experiences. They have resources to help you sell more tickets and also learn about what’s going on in the event industry.

Sign up for EventBrite here.

Book Publishing

I have been self publishing books since 2007 and in 2012 won an award for ‘The Best Self Publishing Blog’. I had an incredible time with  the process of publishing all  4 of the books and can attest to it being easy(er), fun and much more profitable than traditional publishing. Find below an explanation of how it works.

I also want to also share a great opportunity to re-purpose and develop more business opportunity from a book once you have written one. The process to develop more business opportunities is as follows:

  • Develop a workbook
  • Launch a course
  • Develop a workshop
  • Host a retreat

Monetize your Youtube Channel

I’ll be very careful here and say I don’t have a ton of experience with this, but  if you are creating content on your Youtube channel, do it consistently and its doing well, then you have an opportunity to monetize your audience in various ways.

Let me quickly share some ideas for content that will help you build a following that will pay you for your value, even if it’s down the line:

  • Providing value from your knowledge and experience.
    Showcase your worship team and their music (video embedded below)
  • Brand deals: Your ministry may influecne  culture very well and have a big audience. If it’s an ethical brand and it fits your culture and brand, then it could be possible.
  • Affiliate income: I know a few para-ministries doing this. They do videos that are helpful to their audience and share resources to solve problems and earn affiliate income from it.


So, all is not lost. It is possible for  your ministry to survive and THRIVE during the Pandemic. And I believe ‘making tents’ is a 100% Scriptural practice.

‘…and because he was a tentmaker as they were, he stayed and worked with them‘. ~ Acts 18:3

‘… nor did we eat anyone’s food without paying for it. On the contrary, we worked night and day, laboring and toiling so that we would not be a burden to any of you.’ ~ 2 Thessalonians 3:18

I hope you found these resources valuable. If you did, please click the share button on the left side of your screen and tell your associates about it.

I would also appreciate any feedback in the comments. Please share what income streams help  you in your ministry/