In this course we break down the fundamentals of marketing strategy as it applies to a ministry. There are a few key concept that has to be understood what marketing strategy is concerned.
We unpack the key concepts that matter for your ministry to be successfully marketed.
- You will understand the careful balance of a marketing mix for your ministry
- You will learn why your ministry should have a marketing strategy
- You will gain clarity about why your congregations opinion matters
- You will learn how to put together a marketing strategy
- You will see what the relationship between traditional and digital media is
- You will gain key skills in managing your ministry’s reputation
- You will learn what is ‘owned’ media and what elements is needed for a successful platform
- You will deep-dive into the components needed to develop your ministry’s brand
- You will learn the characteristics of a great media presence
- You will gain knowledge on how to manage your ministry’s reputation