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Facebook Ads Blueprint

Course Description:

The Facebook Ad Blueprint will help you you set up a successful Fba d campaign to enhance your performance of your larger ministry media objectives. It can be used as a standalone to help you create and manage ads effectively, or it could be used as a component of a larger ministry media strategy.

Course Outcomes:

  • You will learn how to set up the perfect campaign to help you reach your ministry marketing objectives on Facebook.
  • You will learn how to set up Facebook pixels so you can track the conversions of the ads that you run on Facebook.
  • You will learn the importance and effectiveness of targeting the right audiences on Facebook so you can convert your objectives.
  • You will learn how to create a winning ad that will assist in reaching your ministry marketing objectives.

Included:

  • 18 video lessons
  • 1 ad campaign


Ministry Marketing Fundementals

Course Description:

In this course we break down the fundamentals of marketing strategy as it applies to a ministry. There are a few key concept that has to be understood what marketing strategy is concerned.

We unpack the key concepts that matter for your ministry to be successfully marketed.

Course Outcomes:

  • You will understand the careful balance of a marketing mix for your ministry
  • You will learn why your ministry should have a marketing strategy
  • You will gain clarity about why your congregations opinion matters
  • You will learn how to put together a marketing strategy
  • You will see what the relationship between traditional and digital media is
  • You will gain key skills in managing your ministry’s reputation
  • You will learn what is ‘owned’ media and what elements is needed for a successful platform
  • You will deep-dive into the components needed to develop your ministry’s brand
  • You will learn the characteristics of a great media presence
  • You will gain knowledge on how to manage your ministry’s reputation


Ministry Live-Streaming w/ Streamyard

Course Description:

StreamYard has quickly become a large contender to assist ministries in streaming any ministry content; including services, training, meetings etc. In this course, we have partnered with StreamYard in bringing you content that they have created so we can empower you with the skills and the knowledge to take your #MinistryMedia to the next level.

Course Outcomes:

Being very aware that you could just view their videos on Youtube, we have structured the content in a flow that allows for you to systematically learn and workshop their training in a way that brings you results and prompts you to action.

You will have done the following:

  • Set up your Streamyard account (free or paid version)
  • Configured your settings correctly
  • You will have created and set up your branding elements
  • You will have created your banners
  • You will have done a test broadcast
  • You will have learned how to manage a live broadcast
  • You will learn how to schedule future broadcasts and how to increase hype and attention
  • You will increase your visibility
  • You will build and serve your community
  • You will impact the world 🙂

What you will need:

There are some courses that will benefit if you have done them before this one:


Ministry Video Editing with Pinnacle

We have given you the basic training you needed to accomplish the goal of launching your #MinistryMedia platform. For you to go to the next level, we have partnered with Pinnacle Studio to bring you training from them on how to best use their software to reach you editing objectives for your ministry media platform.


Collaboration Basics

Course Description:

This basic look at collaboration is a thorough teaching on the potential that collaboration can provide you when executed effectively.

Outcomes:

After completing this course, you will achieved understanding of the following:

  • The Benefits of Collaboration
  • Internal and External Levels of Collaboration
  • Motivation for Collaboration
  • Opportunities that exists in collaboration
  • Content Format and Type Opportunities
  • Success Strategies
  • Pitfalls and
  • Examples or Collaboration

Ministry Community Blueprint

Course Description:

I am very passionate about the subject, because without this pillar I believe a ministry cannot grow. The exciting element here is that media and tech can help setup, grow and manage your ministry communities. For this course we will be learning from 2 individuals who has an amazing story of growing communities on Facebook. They are in interview format and I’ve delivered them in topics as I’ve asked questions in the interviews.

Course Outcomes:

We suggest that you do a quick review of the 3rd module in the ‘4 Pillars to a Successful #MinistryMedia Platform’ called ‘Community’. In this course we will teach you the power of community for your ministry and the various dynamics to make it successful. Below you will find specific outcomes:

  • Learn how to set up your groups for success from an administration point of view
  • Learn how to manage your community successfully
  • Learn how to grow your community

Included:

37 video lessons


Content Distribution Blueprint

Course Description:

After successfully completing the Ministry Content Blueprint, it’s important to achieve and maintain consistency in your visibility and message according to the schedule and planning you have done in previous courses.

Course Outcomes:

In this course you and will achieve comprehensive distribution of your content on the channels your message has the biggest potential to reach who it was intended and designed for.

In this course you will:

  • Choose the best platforms to distribute your content on after having the best and latest information
  • Set up your accounts on all the platforms you mean to be on to achieve the best results on and be successful
  • Learn to navigate both desktop and mobile environments
  • Learn how each interface can help you achieve the best results
  • Upload you content in the best way to reach the most people and get monentum fast
  • Learn time-tested methods to grow each of your accounts and have the most engaged and focused communities

What you’ll need before this course:

  • The 4 Pillars to Ministry Media Success
  • The Ministry Content Blueprint

Included in this course:

  • 6 Modules
  • 37 lessons

Ministry Content Blueprint

Course Description:

This course will take you from inception, through execution all the way to distribution. Upon graduating this course, we are confident that you will have an influential and impacting media presence that will allow you the credibility for your message to accomplish it’s purpose.

Course Outcomes:

  • You would have been introduced to the concept of content and the dynamics of it.
  • You would have planned your content and communication strategy carefully
  • You would have prepared your content properly for delivery on production day
  • We will guide you through the equipment necessary to create professional content on your mobile device, on a budget or even professionally.
  • We will empower you with the knowledge to prepare and execute a production day effectively
  • You have created your content, now what? Will will teach you the full post- production process and how to edit for each platform
  • Now that the content is produced, we will help you post and distribute it on the various platforms in the formats that will get you the best results

Included:

  • 71 Video Lessons
  • 4 Quizzes
  • 9 Worksheet
  • 18 Additional Resources

Student Induction

Course Description:

The purpose of this course is to set clear expectations, communicate commitments and ensure every partner is connected to the various support platforms we have. We believe success is inevitable after successful completion of this induction course.

Induction Outcomes:

After successful completion of this course, you will have the following outcomes:

  • You will have confirmed your account details and have successfully navigated the platform
  • You will have a clear understanding of what disciplines are necessary for success in our program.
  • You will have tested all the platform mechanisms that enables a comfortable environment that’s conducive to effective learning
  • You will have heard our coaches story which will establish trust and confidence in the entire program
  • You will be connected to all our social media accounts, including Youtube channel, Facebook Page, Soundcloud podcasting platform etc.
  • You will be connected to an email accountability process that will guide you through the program curriculum